In my experience, Search Engine Optimization (SEO) is seen as a means of bringing traffic to websites.
While this view has some validity, I don’t think it’s entirely true. SEO, to me, is getting your house in order before you entertain guests. Guests come in a wide variety like affiliates, vendors, customers, and even bots like Googlebot or Yahoo! Slurp. Our goal with SEO is simply to make content readily available and digestible. When done correctly, our guests will leave with the information needed to share and propagate your company’s message.
Wake up call
Sorry to break it to you, but, SEO alone will not magically attract hoards of visitors or put you at the top of a Google search. You must be willing to promote and advertise your brand, of course. The most successful websites on the internet spent huge amounts of energy and resources to get to where they are.
Where should I start?
Find an SEO specialist who will work with you to assess your website and show you tangible improvements that can be made to improve your company’s standings. Also, don’t be afraid to get a second opinion. Lucky for you, we are experts with SEO and enjoy helping our clients climb to the top!
A few essentials for good SEO:
- Purposeful Content: Well written and non-repetitive
- Quick Page Loads: Optimized speeds for impatient viewers
- Errors Can’t Exist: Get rid of any/all of them
- SSL Certificate: Having this security feature only helps, never hurts
- Clean & Clear URL: A manageable URL structure, free of “stop words.” We’re not robots… At least not yet.
- Simple Titles: Make these relevant and as short as possible. If it exceeds a twitter message, it’s too long.
- Lots of Meta Data: Use all the words you can possibly think of to describe your photos, video, tags, etc.
- Clean Code: Don’t trip up the bots or create issues for your user
- Pagination: Having this lets your user know that more content can be reached
- Dilute Excessive Content: I’m talking about comments here. Put comments in their sandbox so that they don’t dilute your company’s message.
- WWW vs non-WWW: Pick one and stick with it