Video is claiming a new role in the digital world and becoming ever more prominent in marketing. From landing pages to social media and YouTube, video is dominating the current digital marketing landscape, and for good reason. Video should be a key part of your content marketing strategy as it is a great way to grab the attention of your audience and present your product or service in an entertaining, engaging way. It offers a break from the traditional text articles and written explanations and can give your viewers the opportunity to see your company through a different lens.

Video is climbing the ranks and becoming increasingly important in marketing as the internet is becoming more video friendly. More websites and social media sites are video friendly and provide simple, easy to use platforms for every user to create and post a video. This medium is carving its niche in the marketing world, and it is important to pay attention and take advantage of this growing trend. Here are the top benefits of using video.

Effective and Engaging

Video is the most effective way to spread your message and will allow you to reach the maximum number of people. Some people prefer reading, but more like watching, so you are guaranteed to reach a larger audience with a visual medium. Moving images catch a viewer’s attention better than just text and images and people will remember the content better when they watch and listen to the information. People remember 20% of what they hear, 30% of what they see, and 70% of what they see and hear. A video will keep people thinking and talking about your product and service beyond the actual viewing time.

Increased Sharing

Consumers and audience members are more likely to interact with video content. Audiences are ten times more likely to engage, share, and comment on video content that blogs or related social posts. Video seems to have a much higher global appeal and is more likely to be shared among friends and colleagues. The more shares, the more consumers are being exposed to your product or service and the bigger the conversation.

More Creative

Video is an extremely creative medium and gives you more room to express ideas, points of view, and information about your company or product. Through a video, you can show your brand personality, company style, introduce employees, and feature testimonials. You also have the ability to explain complex terms or give product demonstrations. Adding animation to the video can also greatly help illustrate an idea to the audience and give you the chance to show a product or theory in action.

Stronger Audience Connection 

Video allows you to make a stronger emotional connection with your audience because it is both a visual and audio medium. You are able to convey a tone of voice and facial expressions and can also use music and sound effects to emphasize points and create a specific mood. A video also allows you to connect with your target audience and speak directly to them. You can use specific words that will appeal to them and increase their interest in your company.

Higher Conversions

Adding videos to email or websites will increase your conversion rates. This means more people will open the email, click through to your website and perform an action or purchase online. Adding videos to email causes a jump in subscribers, and your emails will have better click through rates. Including a video on the landing page of your website is also proven to increase conversion rates. After watching a video, 64% of users are more likely to buy a product online.

Video has multiple uses and can be used to drive traffic to your website and increase sales. Here are some of the ways you can put video to work for your company.

Demonstration videos

Training videos

Explainer videos


Infographic videos

Company introduction videos

Corporate training videos

About us videos

Instructional videos


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