When it comes to your website, you aren’t done once the website is live. Your website is now a living breathing portal to your online market. There are a couple reasons why you will need to update on a regular basis just like you would with any networking or marketing tool. The first is to keep up with the constantly changing technology of the WWW, browser updates and software updates. The second is to keep your content for your viewers fresh so they will feel engaged and keep coming back to check on your latest updates. Lastly, a big component of search engine optimization (see our Digital Marketing page for more SEO information) has to do with original and relevant content.
You will want to publish press releases, update testimonials, add blogs or various industry articles, or highlight an upcoming tradeshow. It’s also important to keep your company information up to date by featuring your current executive team, highlighting new services or products, and other areas of your business that might evolve. If you have the know how to update your website – we applaud you! If not, you have two options – you can hire us on a case by case basis, or you can employ a maintenance plan. You will save money in the long run by utilizing a maintenance plan. But regardless, if your needs are little or great, we can help keep you up to date!