If you decide Pay Per Click advertising is the right route for your company, we can help guide you through the process and help you manage your campaigns so that your ads rank well on Google, Yahoo, or Bing. PPC is great if you are launching a new product or need leads quick; however, it is a bidding war against other companies paying for attention on the same words, so you have to beware that you can easily spend a fortune getting caught up trying to outbid companies with deep pockets.

We start by selecting relevant keywords with you and search out any niche keywords that might get more bang for their buck. Then we can advise what a realistic budget might be based on the cost of those words and clicks you would like to achieve. Next, we monitor and report to you with recommendations on how to improve your campaign. Quick reminder though that once you capture these clicks or leads, the content on your website needs to be compelling enough to convert them to actual customers.

When it comes to digital marketing and SEO, social media is king! Establishing and maintaining a presence on various social media channels helps you build a relationship with clients and show them your brand personality while sharing some company insights. Whether you just need us to set everything up, advise you on how to use them or you want us to manage your @handles (that’s your profile tag) and #hashtags (these are your keyword trackers), we have a great design and marketing team to help your brand personality shine. We can clean up the branding on your pages, set up a posting schedule, create compelling content to share, and run campaigns your digital network will love. We know there are many different options and we can help figure out the avenues that are best for you, and which ones you don’t need to use.

Once you have finished doing all you can do for your inbound traffic and your visitors experience, by fine tuning your website, dressing up your social profiles and doing the due diligence to make sure your SEO is humming along, now we can focus on outbound marketing. Think of it as a way to go out and get customers that don’t just happen upon your doorstep (or in digital terms your landing page after they were searching in your area).

Don’t get me wrong, many people think outbound marketing techniques like direct mail, email blasts or digital ads are outdated, but here at The Studio, we believe it is all a balance and the percentage of marketing mix you need depends on your industry and your unique company offerings. We just want you to know we can help you hone your marketing mix and fulfill your need for on-going content creation, blog writing, ad creation, email blasts and manage publishing that content out there in the WWW.