Say that you wanted to search for a picture of a Tiger, what would type in the search bar? “Tiger Pic” maybe, or “Picture of Tigers”? Something along those lines though right? Not, “lossy compression digital images of Tigers” or “Tiger Joint Photographic Experts Group”? Why not? When brainstorming keywords for your website you should keep this example in mind. Come up with keywords from your target audiences point of view and NOT from your personally attached view of whatever service, product, or idea you are trying to sell. Once you have your keyword list, do some homework on those words using tools like Google Keywords Planner. This program will help to give you insight into a keyword’s relevance, search volume, competition, and more. Last note on keywords, don’t let them be a stagnant entity. You should be constantly revisiting and reviewing your keywords. Adding new words, and deleting old, not so helpful ones, from your site will ensure you’re keeping up to date with trends and your site will always be using relevant keywords.