It’s a new year, which means it’s time for a fresh new start. For many people, this means it’s time to hit the gym or cut back on carbs. But here at The Studio, we’d like to encourage you to start the new year off right by giving your tired, old website a facelift. It’s important to keep up with the latest coding trends to stay relevant and up to date with browsers. If you have old coding, it can easily break and not show up properly. As you get started in updating your site’s code, it is important for you to pay attention to these 7 must-haves for a successful website in 2018.
1. Know Your Goals
Before recreating your site, it is necessary to establish the reasons for its overhaul. Is it to attract more visitors? Is it to keep track of leads? Or is it to better sell a product? Once you have decided on a key goal, keep it in mind while mapping out your new design plans.
For any online business, regardless of emphasis, there is one common goal; the visitor. One of the reasons for your new web front should be to systematically answer any questions that a visitor might have and answer them in the right order. Take what you already know about your current visitor and use that data to map out a sufficient design strategy.
2. Be Social
Social media is no longer just meant for just sharing pictures of food. Your newly redesigned website needs to include links to drive traffic to your social pages. If your website currently lacks social media buttons, you could be missing out on social media traffic already generated from people reading your content. Once you have implemented your share buttons, it is important to make sure your social content is up to date and reflects the image being portrayed on your new site.
3. Know Thyself
When working with a web designer, it is important to specify any design aspects that are important to your brand. If you have a particular color palette that is unique to your company, let the designer know upfront so they can implement it into your site’s look and feel.
4. Be Mindful of Media
While it is important to preserve a personal and unique style for your website, it is dire to consider what media is appropriate for your company image. Photos and videos can bring a lot of color, charm and life to your website. They can also be handy in providing a visual explanation for your product or service.
On the other hand, using the wrong type of media can have a negative impact on your site and ultimately drive visitors away. For example, if you use a stock photo that does little to display the personality of your company, it may evoke distrust from potential clients. Ideally, it is wise to utilize actual images of your company or stock photos that match its identity.
5. Use Your Experience
When redesigning your site, it is essential to include examples of you work and proof of past endeavors. Innovative ways of doing this include implementing testimonials and case studies to your homepage. Items like this make visitors feel more comfortable trusting your service or product and add more credibility to your online presence.
6. Go Mobile
Today, over 80% of internet users own a smartphone and 57% of users say they wouldn’t recommend a business with a poorly-designed mobile website. Therefore, it is of the utmost importance to make sure your site is optimized for mobile and that it fits the needs and wants of your visitors.
7. Get Found
If you want to develop a substantial online presence, you need to have a website that can be easily found. You can do this by creating an effective SEO strategy that utilizes the search terms used by your potential buyers and audience. This strategy should include coming up with content that is relevant to the desires of your visitors. Strategically placed videos, blog articles and e-books are content examples that could potentially do that.
Whatever your reason is for creating a new website, keep these tips in mind to make the most of your time. Your website is your first impression and our goal with these tips is make sure your site not only looks appealing, but acts as a great sales rep to attract a broader audience. If you are a business looking to revamp your site and gain an online presence, be sure to contact The Studio for assistance.