You’ve decided to write a book and have spent numerous hours writing, editing and revising to produce the final product, and now you might not know how to generate some buzz and attract readers. Word of mouth recommendations are great, but there are also more premeditated and planned marketing tactics you can utilize to market your own book.

First, you need to identify your target audience. This means the demographic, age group and overall interests of people that would likely read your book. Your target audience differs greatly depending on what type of book you are writing, for example, a young adult novel versus a biography of a historical figure. Finding your community of readers is key so you focus on the people who really read your book. Figure out what that community does and connect with them through their activities or interests.

There are also many digital tools you can use to market a book. Creating a website will provide a central hub for all your book readers to visit, find out more about you, the book and gather any other relevant information. An attractive site can provide another tool for reeling in more readers and urge them to sign up for newsletters or gather them into your network, so they pay attention to future book releases. Your website can also feature a blog your write on topics similar to your book or anything that would be of interest to your literary audience. This will keep them coming back for the latest updates and articles and fuel their interest in your future projects.

Your website can also feature your social media links and send people to your Facebook and Twitter page where they will follow you and again serve as another way to rope people into your community. Through your online presence, you have the chance to brand yourself as an author and establish your place in the literary world. With social media not only can people follow you but you can follow readers, book clubs, book bloggers and reviewers. If you begin to retweet and share their posts, then they will likely pay attention to what you are doing and respond back or take an interest in your book launch. Social media is a great resource for growing your online community of book enthusiasts and serves as a platform for you to create and send out content to your target audience.

Email campaigns can also be a useful tool to promote a book launch. You can send an email to your community of people announcing your book launch and then follow up with articles on similar topics to keep the conversation going. Becoming a valuable resource will keep your audience engaged in what you are doing. Through social media and these other online tools, you can build a fan base and start to cultivate your community.

Creating a promo kit for your book is another useful tool to help during the promotion process. Put together a promo kit you can electronically send to bloggers, journalists, and reviewers for magazines and newspapers. This provides them with an easy way to receive information about you, your book and your overall work as an author. With this information, they can write reviews, posts blogs about you and get your name out to their community of followers.

Lastly, having a well-designed book cover never hurts. Investing some money into hiring a graphic designer to ensure you have an appealing design to catch the eye of all potential readers both in stores and online can pay off in the long run and make sure the quality of the outside of your book matches the writing inside.