Incorporating humor into your writing might seem unnatural you’re a writer for a comedy series or looking to entertain your readers with funny anecdotes. This idea probably sounds illogical if you work in a corporate setting and likely doesn’t come naturally but there are situations where incorporating humor into your writing can have effective results. It could be time to think about humor in a different way and even incorporate it into your writing. Depending on your field and your company’s personality, using humor can help you connect with your audience and have a significant impact on how they react to your writing.

When used effectively, humor can engage your audience and motivate them to keep reading your writing. However, it shouldn’t be too distracting and as a writer, you should be careful not to get so carried away with trying to be funny that you let it interfere with the message.

One major pro of using humor in your writing is it can help you stand out. Being a writer means you need to attract an audience and compete against the many other writers out there. Using humor can set your writing apart from the competition and help you create a unique brand and personality as an author. Rather than being the same as numerous other writers, humor can help you make a bigger impression on the reader and might even motivate them to share the article or book with others. If you can use humor effectively, it might even help you sell a point to the audience and help them remember something.  How often have you witnessed or read something funny that you later find yourself sharing with a friend or a coworker? Explaining a concept or idea in a humorous way can aid the reader in committing the idea to memory and being more inclined to share with others. If you can write it in a smart and witty way, your audience will be impressed and likely to value your writing above others.

One possible drawback of using humor in your corporate writing is it can potential be distracting to the reader. It can potentially hide the message, or the reader might misconstrue the meaning. If you aren’t able to use humor to your advantage and instead create confusion, then the reader will likely turn to another source. Don’t get carried away and let humor interfere with your message – you still want the reader to understand the piece, especially if you are trying to convey a complicated business concept. Humor in writing, especially corporate writing, also has the potential of being seen as inappropriate. Use your best judgment to gauge when it is and isn’t appropriate to employ some comical phrases or explanations into your writing, ensuring it always adds value to the words rather than a distraction.

Incorporating humor in your corporate writing is only recommended when it can have positive results. Always keep in the mind the level of appropriateness and your audience members. If you are presenting to a board of serious business owners that might not be the best time to try out your comedy skills but if you are writing an article to consumers about how to understand a business concept, then using some humor could benefit your explanation. Don’t let humor hide the message but look for occasions where it can enhance the message. Above all, you want the reader to understand your writing. If you can make a complicated idea simpler through humor, then try it out and see if you receive positive results.