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Posts filed under: Marketing Strategy

Humor in Corporate Writing

Incorporating humor into your writing might seem unnatural you’re a writer for a comedy series or looking to entertain your readers with funny anecdotes. This idea probably sounds illogical if you work in a corporate setting and likely doesn’t come...
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Marketing Your Own Book

You’ve decided to write a book and have spent numerous hours writing, editing and revising to produce the final product, and now you might not know how to generate some buzz and attract readers. Word of mouth recommendations are great,...
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Content Creation Tips: The 5 W’s

Sitting down to write an article or any piece of content often starts with the thought, what should I write? The hardest part about writing anything is thinking of actual content and getting those first few sentences down. A good...
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How Marketing and Branding Work Together

Developing your brand and marketing strategy can be slightly overwhelming at first if you aren’t sure what those words actually mean or how they influence each other. You may be asking yourself what is the difference between branding and marketing?...
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Why is Discovery so Important?

Before you embark on a branding or marketing initiative, you should invest some time into a valuable process: discovery. The discovery process will give you the information you need to distinguish yourself from your competitors and help you understand the...
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Marketing 101

You might be thinking about implementing a marketing strategy for your company but don’t understand what that entails or how to initiate an effective plan. Every day, you are surrounded by marketing campaigns, from print ads to commercials and online...
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