(805) 499-9100

Posts filed under: Digital Marketing

Pay Per Click Advertising

What is PPC Advertising? Pay Per Click (PPC) advertising is a paid internet advertising tool. It is a method that places ads on search engine results pages, and when someone clicks on the ad and is directed to the website,...
Continue Reading →

Words for Websites

The content you include on your website has many functions. First it describes your product and services to your potential customers, and second, it can affect how people find your website in the first place as including specific keywords in...
Continue Reading →

PPC Advertising vs. Organic Ranking

Ever wonder how to get you business featured on the first page of search engine results? There are two approaches to increasing your chances of appearing on the first page of results – Pay Per Click advertising (PPC) and organic...
Continue Reading →

SEO Basics – Keywords

Say that you wanted to search for a picture of a Tiger, what would type in the search bar? “Tiger Pic” maybe, or “Picture of Tigers”? Something along those lines though right? Not, “lossy compression digital images of Tigers” or...
Continue Reading →

What Does SEO Mean?

In my experience, Search Engine Optimization (SEO) is seen as a means of bringing traffic to websites. While this view has some validity, I don’t think it’s entirely true. SEO, to me, is getting your house in order before you...
Continue Reading →

Effective Email Marketing

Is email marketing going the way of the dodo? Will it be phased out by popular social media? According to Litmus, 91% of us check our email at least once a day. Even most individuals who do not have social...
Continue Reading →

5 Things Small Businesses Should Know About Using Social Media

Tweet, post, pin – these are mostly likely terms you’ve heard family, friends and colleagues use referring to social media, but these are no longer just fun ways to connect with friends but fundamentals in any business. Social media is...
Continue Reading →