Posts filed under: Brand & Design

Things To Consider Before Going to Print

Unlike digital projects, once print projects are completed mistakes cannot be fixed. Making sure that your print document is designed correctly, edited, and exported properly will save time and money later. The following list will help you avoid mistakes and...
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Who Should I Hire For My Design Work & Corporate Branding?

When deciding whom to hire for design work and branding, there is much more to consider than just the initial cost of the project. It’s time to evaluate the pros and cons of the available options and ultimately what you...
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What Your Logo Says About You – Part 3

Miss part 2? Click here to read What Your Logo Says About You – Part 2 Color Really Does Affect Your Brand After deciding what basic category of logo works best for your company, and what font sends the right message...
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What Your Logo Says About You – Part 2

Miss part 1? Click here to read What Your Logo Says About You – Part 1 The Difference Between Typeface and Font What kind of logo will best suit your company’s brand? Whichever type of logo you select, it should...
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What Your Logo Says About You – Part 1

A logo is a visual mark that identifies and sums up the essence of a company. It is meant to concentrate the company’s main attributes into an easily identifiable visual nutshell that builds brand recognition. There are quite a few...
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What Are Branding Guidelines?

Just about everyone knows what marketing is. It’s often talked about and discussed in general terms and even paid significant lip service in most meetings. How do we get our company and services in front of people? Marketing is a...
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How Marketing and Branding Work Together

Developing your brand and marketing strategy can be slightly overwhelming at first if you aren’t sure what those words actually mean or how they influence each other. You may be asking yourself what is the difference between branding and marketing?...
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