When deciding whom to hire for design work and branding, there is much more to consider than just the initial cost of the project. It’s time to evaluate the pros and cons of the available options and ultimately what you...

Shooting on location or in a studio both have pros and cons. Deciding which option is best depends on the type of project you’re filming and the desired look of the final product. Here’s a short list of the most...

Feeling comfortable in front of the camera is key. This is easier said than done and unfortunately, if you feel uncomfortable your face will show it, guaranteed. If you don’t have much experience in front of the camera, it can...

The guidelines are the same here as they were in the hair section. Keep it simple, natural and how you would look when walking into your audition or meeting. However, the makeup artist plays a stronger role in your session....

A green screen allows you to create a digital background. A live subject can be filmed and a virtual background added after, giving you the freedom to create any world you can imagine. Why Green? In order to isolate one...

Miss part 2? Click here to read What Your Logo Says About You – Part 2 Color Really Does Affect Your Brand After deciding what basic category of logo works best for your company, and what font sends the right message...

Miss part 1? Click here to read What Your Logo Says About You – Part 1 The Difference Between Typeface and Font What kind of logo will best suit your company’s brand? Whichever type of logo you select, it should...

A logo is a visual mark that identifies and sums up the essence of a company. It is meant to concentrate the company’s main attributes into an easily identifiable visual nutshell that builds brand recognition. There are quite a few...

Using video as a marketing tool is one of the fastest growing trends in interactive media. A well-designed video can capture and engage your target audience and bring new exposure to your business. Here are some useful tips to keep...

Just about everyone knows what marketing is. It’s often talked about and discussed in general terms and even paid significant lip service in most meetings. How do we get our company and services in front of people? Marketing is a...