Is email marketing going the way of the dodo? Will it be phased out by popular social media? According to Litmus, 91% of us check our email at least once a day. Even most individuals who do not have social...

Tweet, post, pin – these are mostly likely terms you’ve heard family, friends and colleagues use referring to social media, but these are no longer just fun ways to connect with friends but fundamentals in any business. Social media is...

Developing your brand and marketing strategy can be slightly overwhelming at first if you aren’t sure what those words actually mean or how they influence each other. You may be asking yourself what is the difference between branding and marketing?...

Before you embark on a branding or marketing initiative, you should invest some time into a valuable process: discovery. The discovery process will give you the information you need to distinguish yourself from your competitors and help you understand the...

You might be thinking about implementing a marketing strategy for your company but don’t understand what that entails or how to initiate an effective plan. Every day, you are surrounded by marketing campaigns, from print ads to commercials and online...

Gone are the early days of Internet, where a company could create a web presence and simply leave it to impart static information. Nowadays, more often than not, your website is your company’s first point of contact with your audience....

You’ve made the decision to go digital and build a website for your business, but you may be thinking what should I do now? Beyond the initial desire to create a site you might be unsure where to begin the...

The Internet is a powerful tool and the primary way people find services and companies to meet their needs. Having a website is a valuable tool to gain and keep customers but embarking on the journey of website creation can...