Miss part 1? Click here to read What Your Logo Says About You – Part 1 The Difference Between Typeface and Font What kind of logo will best suit your company’s brand? Whichever type of logo you select, it should...

A logo is a visual mark that identifies and sums up the essence of a company. It is meant to concentrate the company’s main attributes into an easily identifiable visual nutshell that builds brand recognition. There are quite a few...

Using video as a marketing tool is one of the fastest growing trends in interactive media. A well-designed video can capture and engage your target audience and bring new exposure to your business. Here are some useful tips to keep...

Just about everyone knows what marketing is. It’s often talked about and discussed in general terms and even paid significant lip service in most meetings. How do we get our company and services in front of people? Marketing is a...

In my experience, Search Engine Optimization (SEO) is seen as a means of bringing traffic to websites. While this view has some validity, I don’t think it’s entirely true. SEO, to me, is getting your house in order before you...

Is email marketing going the way of the dodo? Will it be phased out by popular social media? According to Litmus, 91% of us check our email at least once a day. Even most individuals who do not have social...

Tweet, post, pin – these are mostly likely terms you’ve heard family, friends and colleagues use referring to social media, but these are no longer just fun ways to connect with friends but fundamentals in any business. Social media is...

Developing your brand and marketing strategy can be slightly overwhelming at first if you aren’t sure what those words actually mean or how they influence each other. You may be asking yourself what is the difference between branding and marketing?...

Before you embark on a branding or marketing initiative, you should invest some time into a valuable process: discovery. The discovery process will give you the information you need to distinguish yourself from your competitors and help you understand the...

You might be thinking about implementing a marketing strategy for your company but don’t understand what that entails or how to initiate an effective plan. Every day, you are surrounded by marketing campaigns, from print ads to commercials and online...