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PPC Advertising vs. Organic Ranking

Ever wonder how to get you business featured on the first page of search engine results? There are two approaches to increasing your chances of appearing on the first page of results – Pay Per Click advertising (PPC) and organic...
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Things To Consider Before Going to Print

Unlike digital projects, once print projects are completed mistakes cannot be fixed. Making sure that your print document is designed correctly, edited, and exported properly will save time and money later. The following list will help you avoid mistakes and...
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Replication vs. Duplication

Understanding the difference between replication and duplication will allow you to choose the best method for your project. The two processes differ mainly in the amount of time required to complete each method and actual desired quantity. Replicated Media Replicated...
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SEO Basics – Keywords

Say that you wanted to search for a picture of a Tiger, what would type in the search bar? “Tiger Pic” maybe, or “Picture of Tigers”? Something along those lines though right? Not, “lossy compression digital images of Tigers” or...
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Who Should I Hire For My Design Work & Corporate Branding?

When deciding whom to hire for design work and branding, there is much more to consider than just the initial cost of the project. It’s time to evaluate the pros and cons of the available options and ultimately what you...
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Shooting On Location Vs. In Studio

Shooting on location or in a studio both have pros and cons. Deciding which option is best depends on the type of project you’re filming and the desired look of the final product. Here’s a short list of the most...
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This Feels Comfy

Feeling comfortable in front of the camera is key. This is easier said than done and unfortunately, if you feel uncomfortable your face will show it, guaranteed. If you don’t have much experience in front of the camera, it can...
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Let’s Makeup

The guidelines are the same here as they were in the hair section. Keep it simple, natural and how you would look when walking into your audition or meeting. However, the makeup artist plays a stronger role in your session....
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How To Use A Green Screen

A green screen allows you to create a digital background. A live subject can be filmed and a virtual background added after, giving you the freedom to create any world you can imagine. Why Green? In order to isolate one...
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What Your Logo Says About You – Part 3

Miss part 2? Click here to read What Your Logo Says About You – Part 2 Color Really Does Affect Your Brand After deciding what basic category of logo works best for your company, and what font sends the right message...
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