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Life Expectancy of Tape vs. DVD

Most likely you have some old VHS tapes sitting at home that you probably haven’t watched in quite a few years. You may be asking yourself do they still even work? Or how can I preserve these memories for the...
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Do You Need a UPC Barcode?

UPC stands for Universal Product Code, which usually consists of a 12-digit number underneath a barcode. This is most likely something you’ve noticed on products you buy from any retail store. A unique number is assigned to merchandise, identifying both...
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How To Use The Cyclorama Wall

A white cyclorama wall, or cyc wall or infinite-wall is a construction with two planes smoothly merging horizontally and vertically. This structure helps creates an infinity effect of the same tone. Cyc walls were first used in television and news...
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Age Old Question, What Am I Going to Wear?

You know you picked the wrong clothes for your photo when the first thing someone says is; “gee, that’s an interesting top”. The focus of your headshot is your eyes, always. Your eyes will capture the viewer. So if you...
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The One Pushing Buttons

The person behind the big black lens, clicking buttons and telling you to look this way and stand that way is your photographer. They are the ones responsible for capturing your pretty face on “film”. Choosing the right photographer is...
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PPC Advertising vs. Organic Ranking

Ever wonder how to get you business featured on the first page of search engine results? There are two approaches to increasing your chances of appearing on the first page of results – Pay Per Click advertising (PPC) and organic...
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Things To Consider Before Going to Print

Unlike digital projects, once print projects are completed mistakes cannot be fixed. Making sure that your print document is designed correctly, edited, and exported properly will save time and money later. The following list will help you avoid mistakes and...
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Replication vs. Duplication

Understanding the difference between replication and duplication will allow you to choose the best method for your project. The two processes differ mainly in the amount of time required to complete each method and actual desired quantity. Replicated Media Replicated...
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SEO Basics – Keywords

Say that you wanted to search for a picture of a Tiger, what would type in the search bar? “Tiger Pic” maybe, or “Picture of Tigers”? Something along those lines though right? Not, “lossy compression digital images of Tigers” or...
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Who Should I Hire For My Design Work & Corporate Branding?

When deciding whom to hire for design work and branding, there is much more to consider than just the initial cost of the project. It’s time to evaluate the pros and cons of the available options and ultimately what you...
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