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Team Highlight: Vicky Sinnett-Smith

In this month’s staff highlight, we are exploring the power of the written word and featuring Vicky Sinnett-Smith, our resident wordsmith, marketing specialist, and world explorer. Vicky wears many hats as The Studio’s marketing specialist. She is project manager, social media expert,...
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Marketing Your Own Book

You’ve decided to write a book and have spent numerous hours writing, editing and revising to produce the final product, and now you might not know how to generate some buzz and attract readers. Word of mouth recommendations are great,...
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Words for Websites

The content you include on your website has many functions. First it describes your product and services to your potential customers, and second, it can affect how people find your website in the first place as including specific keywords in...
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Websites 101

There are a lot of moving parts to create a website but when you break it down to a few simple steps it makes creating one seem more manageable. Maybe you have an idea for a website but you aren’t...
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Content Creation Tips: The 5 W’s

Sitting down to write an article or any piece of content often starts with the thought, what should I write? The hardest part about writing anything is thinking of actual content and getting those first few sentences down. A good...
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5 Reasons Why Small Businesses Should Prioritize Graphic Design

When starting a small business, you have to make decisions about where to spend money. One area that you might be tempted to neglect is graphic design for your branding and marketing materials. This includes everything from your logo and...
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Hierarchy of Design

When designing anything, from a brochure or magazine to a web page it is important to think about the visual hierarchy of the piece. This means thinking about placement, size and color of each component; where everything will be placed,...
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White Space Is Not the Enemy

When it comes to being creative, everything is subjective. However, we all know a good design when we see it developed to its full potential. What is good design? Good design means functional design – when the content in question...
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Team Highlight: Tuan Nguyen

With the end of the academic year this month we are exploring arts and education and featuring Tuan Nguyen, our own artist and teacher, in our staff spotlight. Tuan is The Studio’s graphic designer and has been an instructor for various...
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What Our Brand Means to Us

The Studio’s motto is “infinite possibilities,” so it seemed only appropriate that we design a logo that has multiple meanings. In our world of design and marketing, creativity is everything and having the ability for each of our clients and...
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