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Why Video is Important for Your Marketing Strategy

Video is claiming a new role in the digital world and becoming ever more prominent in marketing. From landing pages to social media and YouTube, video is dominating the current digital marketing landscape, and for good reason. Video should be...
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5 Tips for Shooting Home Video on Your Phone

With the advancement in cell phones, everyone has a video camera in the pocket at all times. This means you will probably try to make a short home video at some point in the future. Whether it’s a short film...
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Pay Per Click Advertising

What is PPC Advertising? Pay Per Click (PPC) advertising is a paid internet advertising tool. It is a method that places ads on search engine results pages, and when someone clicks on the ad and is directed to the website,...
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Team Highlight: Josh Vance

This month we’re exploring web development. It takes a lot of moving parts to get a website idea from the page to a fully functioning, interactive site. Josh is our web developer, specializing in coding, user experience, and web design....
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5 Tips for a Mobile-Friendly Website

These days everyone is always on the go, working on public transportation, in waiting rooms, and cafes.  Work is no longer contained to your desktop computer, meaning more often people are searching for information on the go and viewing websites...
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What is Royalty Free Music?

It’s undeniable that music plays a big role in any type of video, whether it be a short film, a company intro reel, or a corporate video, music can set the mood, the tone, and convey emotions. Where words leave...
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Tips for Capturing Good Event Audio

Capturing Event Audio: Basic Concept When Capturing event audio, there are a couple of things one must follow to get the best audio possible. There is a saying: “You could have the best footage in the world, but if your...
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5 Tips for Recording Better Voice Overs

To prepare for your voice over recording session, find the quietest area you have with suitable space to accommodate your talent and all the necessary gear. Once you have picked out the area, follow these 5 simple steps to achieve...
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Creating Album Artwork

As an artist creating album artwork is an important part of your overall brand and can communicate a lot about your music to your fans or potential listeners. Your album artwork is the audiences first visual exposure to you as...
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Humor in Corporate Writing

Incorporating humor into your writing might seem unnatural you’re a writer for a comedy series or looking to entertain your readers with funny anecdotes. This idea probably sounds illogical if you work in a corporate setting and likely doesn’t come...
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