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Monthly Archives: November 2015

What Are Branding Guidelines?

Just about everyone knows what marketing is. It’s often talked about and discussed in general terms and even paid significant lip service in most meetings. How do we get our company and services in front of people? Marketing is a...
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What Does SEO Mean?

In my experience, Search Engine Optimization (SEO) is seen as a means of bringing traffic to websites. While this view has some validity, I don’t think it’s entirely true. SEO, to me, is getting your house in order before you...
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Effective Email Marketing

Is email marketing going the way of the dodo? Will it be phased out by popular social media? According to Litmus, 91% of us check our email at least once a day. Even most individuals who do not have social...
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5 Things Small Businesses Should Know About Using Social Media

Tweet, post, pin – these are mostly likely terms you’ve heard family, friends and colleagues use referring to social media, but these are no longer just fun ways to connect with friends but fundamentals in any business. Social media is...
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